The Young Lions Team at the Barnardos Australia briefing.
Barnardos Australia has been chosen as the charity client for the Young Lions Film Competition, part of The Cannes Lions International Festival.
As part of the competition 41 teams from 41 countries have only 48 hours to film and edit a 60-second commercial for Barnardos Australia.
Barnardos Australia Brand and Reputation Manager Amy Lee-Hopkins presented the brief to the teams in Cannes late yesterday.
“This is such an incredible opportunity for Barnardos. We are honoured to be part of the Cannes Young Lions Festival and we can’t wait to see all the team’s entries and their take on the important issue of child abuse and neglect. The films produced will be invaluable to us in spreading our child protection message to more people and supporters”, she said.
Video advertising company and Young Lions sponsor, Virool has also announced that they will distribute the winning commercial across Youtube, guaranteeing one million views.
The Barnardos Australia Brand and Reputation team, who were Highly Commended at the recent Mumbrella Awards 2014 in the category of Marketing Team of the Year, applied to be the Young Lions charity client and learnt their pitch had been successful earlier this year.
The young creatives now have only 48 hours to film original footage using only the equipment provided by the festival organisers. All films are to be completed by 6pm Friday, 20 June (Cannes time), when they will be judged by a jury of industry professionals. The winning film team will be presented with a Gold medal during the Film, Film Craft, Branded Entertainment, Titanium & Integrated Lions Awards Ceremony on Saturday, 21 June.
All submitted artwork and ideas created in the competition will be available to Barnardos Australia to incorporate into their marketing campaign following Cannes. This will provide a great asset to the charity which relies on community support to continue its vital programs.